CLIA Asia is set to launch a global campaign called Choose Cruise in a bid to stimulate knowledge and sales of cruise holidays.
Choose Cruise will run throughout October and a digital travel agent toolkit is
“With #ChooseCruise coming up, we want to assist our member agents by
providing them resources to promote and sell cruise holidays to those new to
cruising and those returning to holiday at sea,” said Joel Katz, Managing Director
CLIA Australasia & Asia.
“As cruising continues to grow in popularity, the additional focus on all things
cruise coinciding with the start of the Australasian cruise season makes October
a particularly popular month for travellers to explore all the cruise options
available and book their cruise holiday.
“The #ChooseCruise Toolkit is packed with great resources, so that agents can
feel confident they have everything they need to successfully promote and sell
cruise holidays this October.”
The Toolkit includes marketing materials which agents can use to develop their
own promotions, and includes downloadable social media tiles and postcards, a
gallery of images, as well as destination and EDM headers.
CLIA has also provided a marketing activity plan template and a social media
content calendar to assist travel agents to further market #ChooseCruise.
To check out supporting #ChooseCruise materials, and further information about
the prizes and incentives, please visit CLIA’s Members Hub via cruising.org.au.