ASEAN Cruise News finds out how to sell the new Genting Dream

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Michael Goh, the senior vice president of sales for Star Cruises is sitting onboard his company’s new ship, the beautiful and luxurious Genting Dream. It’s a ‘shake-down’ cruise from Singapore before the Dream Cruises’ ship arrives in Hong Kong and its homeport of Nansha in Guangzhou. And so far, the feedback has been great.
Genting Hong Kong hosted a number of travel agents and media from Japan, Taiwan, Singapore, Malaysia, India and Australia with the ship receiving rave reviews.
While the ship itself is extremely luxurious – the cabins, public areas like the dining rooms and the fitout are reminiscent of its sister brand, Crystal Cruises – Mr Goh said it was the experience onboard the ship which is decadent.
“When we talk about the most luxurious cruise ship in Asia, we are talking about the experience for our guests. Hardware can be the same among all the ships but it’s the facilities, activities, dining and entertainment which makes it the most luxurious,” said Mr Goh.
“I’ll give you an example. In the Bar City area, we have a number of different outlets. We have the Bubbles champagne bar, the JOHNNIE WALKER House, a cocktail bar called Mixt as well as the Penfolds Wine Vault. So when you look at the JOHNNIE WALKER, it has special mixes of whisky. Take for example, the special Blue Label. The blend was created for specifically for the Genting Dream and guests who love whisky say it tastes different – it’s a special recipe. It’s examples like this which bring the experience to the consumer, the consumer.
Mr Goh said the biggest draw cards for agents to be able to sell the Genting Dream to their clients would be the food and entertainment.
“When we look at cruise business in Asia, we talk about family travelling as well as honeymooners. These are two groups which cruise alot. And they want to enjoy they want good entertainment. Onboard in the Zodiac Theatre, we have created ‘Voyagers of a Lovers Dream’ specifically for the cruise and anoter example it ‘Divine Rhythm’ which is an amazing showcase of dance.
“Entertainment to our consumers is very important and we have invested a lot in entertainment. We want to give a ‘wow’ factor. Also, when you talk to consumers in the Asia Pacific region, they love eating. Malaysians, Indonesians, Singaporeans, Australians – it is important to them. That’s why we have 35 beverage and food outlets to bring it to the cruisers. It’s not just about the taste of the food but also the visual aspect it’s about the visual. For example, Mark Best’s ‘Bistro’ uses beautiful fresh produce in his dishes. While they may not be complicated dishes, they are well balanced and well-cooked and look beautiful. We can guarantee to our consumer visually and in terms of taste, that the food is Asia’s most luxurious experience onboard a ship.”
Dream Cruises are offering two round-trip cruises, one two-night and one five-night.
“Currently, we have a two-night round trip from Hong Kong just to high seas so the guests can experience what’s onboard the ship. The second is a five night leaving Hong Kong, picking up passengers in Guanzhou and then sailing go to Danang and Hanoi. This itinerary is excellent because we can cater to the China market, as we pick up passengers in Guanzhou as well as the international market. Guests from the Asia Pacific region can easily fly to Hong Kong and step aboard the ship.”