How to sell celebrations at sea and expand your cruise business


By Jiali Wong, Regional Manager for Asia, Cruise Lines International Association (CLIA)

There is no better way to spend life’s big moments than with a journey at sea, and the cruise industry offers a variety of options to make milestones unforgettable.

Travellers are choosing to commemorate life’s greatest moments – from weddings to graduations to birthdays – on a cruise vacation.

Travel agents can expand their cruise market by targeting these customers. Here are some tips for creating a customised and unique experience for your clients:

1. Check for special offers or discounts on group cruising

No matter what the celebration may be, many cruise lines offer group packages for large travel parties and special occasions. For example, some cruise lines offer a free cabin based upon the number of rooms booked by large groups.

2. Arrange for special amenities, activities and surprises onboard

The majority of cruise lines will also help travellers celebrate any occasion with special surprises including private parties. Some cruise lines offer commemorative sweet treats including cakes which can be ordered in advance. Book ahead for a celebratory dinner in a speciality restaurant on the ship and alert the staff to the special occasion.

3. Help travellers organise activities to keep the celebration going for onshore excursions or group dinners

These land experiences can be special, culturally immersive ceremonies to make the event even more special.

Providing these extra touches will no doubt offer your customers a memorable experience.

Join CLIA to learn more about how you can expand your cruise market.

Cruise Lines International Association (CLIA)’s membership offers a globally recognised online training and accreditation programme – specially designed for travel agents – with modules dedicated to cruising related topics, river cruising and key destinations. Visit to join. Follow us on Facebook or Twitter for the latest cruise news.