The Cruise Lines International Association (CLIA) last week announced it would be launching a travel agent training program for Indian agents looking to sell cruise.
CLIA’s head of training Peter Kollar revealed the accreditation scheme to around 150 agents at an event in India organised in partnership with the Singapore Tourism Board. The aim is to attract more Indians to take cruise holidays from Singapore.
“For the past five years we have been speaking at conferences and to travel agents throughout Asia and India. During this time, we have seen an increasing demand for formalised training in the cruise sector,” Mr Kollar said.
“I am proud that we can now deliver CLIA’s training and accreditation program to Indian agents and ensure that they are well equipped to meet the growing demand for cruise in the Asian region.”
The CLIA accreditation program will give Indian travel agents access to CLIA’s Learning Academy which has over 50 training modules which cover different aspects of the cruise industry.
“India is a key source market for cruising out of Singapore. STB will continue to work closely with in-market partners to raise awareness of cruising as a great holiday option and sustain the growth of Singapore as a cruising hub in Southeast Asia,” said GB Srithar, STB’s regional director for South Asia, Middle East & Africa.
“STB India is happy that CLIA is opening up training opportunities for the Indian travel trade. This will help drive greater awareness, interest and competency in cruise promotions.”
A recent consumer survey conducted in Mumbai said 34% of young Indian families are willing to spend on a cruise holiday and 98% are open to a cruise from Singapore.
CLIA membership will be introduced in Singapore and Indonesia next month.