CLIA targets SE Asian agents with new regional manager


Top Singapore Tourism Board executive Jiali Wong has been appointed the regional manager for Asia for the Cruise Lines International Association (CLIA).

Ms Wong will be based in Singapore and will be responsible for helping grow the industry’s engagement with travellers and travel agents. She’ll also be responsible for event development and growing CLIA’s Executive Partner program in the region.

CLIA has around 60 members – but the organisation has dedicated 2018 to spending more time with the local retail community.

“This is a new dedicated position, designed to support our members as the cruise industry continues to expand across Asia,” CLIA Australasia & Asia md Joel Katz told Seatrade.

“We are looking forward to working with Jiali as we intensify our focus on advocating, educating and promoting on behalf of the industry in the region,” he added.

“While the Asian cruise market has grown tremendously over the past four years, it has the potential to catapult ahead of competing markets.”

CLIA is the representative body of major international cruise lines and has offices and branches worldwide and is the voice of the industry.

They are instrumental in port infrastructure and also represent certified cruise travel agents.

Their International Training and Development head Peter Kollar is getting a new Training and Development Manager so he can focus on creating new content in Asia and other markets.  He will continue to appear at leading cruise events in the region.

A set of training modules has been developed with regional nuances.  “Each nation has a slight difference and we want to offer what is relevant and best for each local retail community,” said a CLIA spokesperson.