CLIA launches major push for more training in India


The body representing Asia’s top cruise lines is planning a major push for cruise travel training in India when the SATTE travel conference opens in New Delhi next week.

India has become a major source of fly-cruise passengers,  with lines like Princess, Dream Cruises and Royal Caribbean benefitting.  Cruise Lines International Association (CLIA) Asia believes training is vital.

India cruise sales are expected to soar over the next few years for their ambitious efforts to growing the cruise tourism industry. In addition, a consumer survey conducted in Mumbai, found that 34% of young Indian families are willing to spend on a cruise holiday and 98% are open to a cruise from Singapore.

SATTE is celebrating its 25th year and is described as South Asia’s largest travel and tourism exhibition, with 750 participants and 30 tourism boards attending.

The steady increase in Indian travel agents is being aided by the launch of CLIA’s training in 2016. CLIA’s training and accreditation programme has become a benchmark for travel agents to develop extensive knowledge in cruise industry and superior cruise-selling skills.

The programme covers over 50 modules with necessary knowledge components laid out by the official bodies of cruise industry which sets the travel agents accredited by CLIA apart from other travel agents. CLIA endorses their travel agents are well equipped to meet growing demand for cruise in the Asian region.

CLIA Australasia and Asia Managing Director Joel Katz said CLIA’s inaugural participation in SATTE 2018 is a big break for CLIA’s effort in India.

“To support the development of cruise in India, CLIA’s mandate is to provide essential training resources and support to Indian travel agents. SATTE 2018 held in New Delhi, has an impressive attendance of 12,000 trade partners and provides an excellent platform for CLIA to promote our cruise training and membership.”

The first Indian travel agent accredited with CLIA’s highest certification – Masters cruise consultant, Ms Kahish Jiandi said that being part of the CLIA has been instrumental in enhancing her personal and professional growth.

Peter Kollar, Head of International Training and Development of CLIA will showcase the latest innovations from the cruising industry in the SATTE 2018 conference and will give valuable information on how to use these in selling in cruise for today’s market.  The CLIA will be at SATTE booth D85 in Hall 10.