Cruise Lines International Association (CLIA) has launched of its annual Cruise Month this October, centered around promoting cruising as the preferred holiday style.
CLIA’s member agents can access new resources available in CLIA’s Cruise Month toolkit. The toolkit offers travel agents a wealth of downloadable materials that can be used in their own marketing and social media efforts. These materials include pictures, stories, videos, guides and fact sheets.
Asia’s 2019-2020 cruise season is looking to be a packed one as well. It will see the arrival of several new ships, newly-amplified ships, as well as various luxury lines and family-friendly options.
New ships include Tui Cruises’ Mein Shiff 6, which arrives in Singapore on November 27 and will sail 14-day itineraries around Southeast Asia and Hong Kong. Norwegian Cruise Line’s Norwegian Jade is also scheduled to spend winter 2019/2020 in Southeast Asia, departing from Singapore and Hong Kong.
Cruisers can look forward to newly refurbished ships like Royal Caribbean’s Voyager and Quantum of the Seas, CMV’s Vasco da Gama and Celebrity Cruises’ Celebrity Millennium.
Cruise Month will also help reinforce the benefits of booking upcoming cruises through a CLIA-accredited travel agent, informing consumers about the additional skills and education that dedicated cruise specialists have invested in. With the CLIA Travel Agent search on CLIA’s website, consumers are able to search for experienced cruise agents based in Asia who have met the training requirements set out by CLIA.
As part of CLIA’s #WeAreCruise campaign, the many social and economic benefits that cruising brings to communities globally will be celebrated as well.
“Cruise Month provides a fantastic opportunity to raise awareness about cruising and also gives us a chance to highlight the importance of booking through CLIA-accredited travel agents, who give travellers the confidence that comes from dealing with a highly trained and authoritative specialist,” said CLIA Australasia & Asia Managing Director Joel Katz.
Travel agents interested to know more about cruising are also invited to join CLIA and its cruise line members at ITB Asia. Held on 18th October 2019, topics include the latest trends and tips in boosting cruise profits, the increasing diversity offered by major cruise lines and the evolution of small ship cruising.
Panelists for the session are Royal Caribbean’s Angie Stephen, Norwegian Cruise Line Holdings’ Felix Chan, Costa Cruises’ Mr Rudy Wiratno, U River Cruises’ Henry Yu and Jiali Wong, Regional Manager Asia, CLIA.
For more information on Cruise Month, visit www.cliaasia.org.