Costa renews partnership with STB and Changi Airport Group

0

Costa Cruises, Singapore Tourism Board (STB) and Changi Airport have signed their second three-year agreement, in a bid to promote Southeast Asia as a premier cruise destination.

The partnership includes joint marketing initiatives that promote Costa as a major cruise brand in the region. It will also both promote Singapore’s cruise facilities as well as Changi Airport’s easy fly-cruise connectivity.

“This latest collaboration will leverage Costa’s strong brand in key long-haul markets in Europe to further diversify our cruise visitor source markets, and strengthen Singapore’s position as the region’s homeport of choice,” said Yap Chin Siang, Assistant Chief Executive, Policy & Planning Group of STB.

The project is expected to bring over 100,000 international fly-cruise visitors to Singapore in the next three years.

“With Changi Airport’s strong air connectivity to more than 400 cities worldwide, Singapore is well-positioned to serve as a cruise hub for the region,” said Lim Ching Kiat, Changi Airport Group’s Managing Director for Air Hub Development.

“We are excited to enter a second tripartite partnership with Costa Cruises and Singapore Tourism Board, as this will provide greater opportunity to grow the fly-cruise segment – part of our strategy to provide sustained growth for our partners and the Changi air hub.”

Costa Cruises has homeported out of Singapore for over 10 years and was the first cruise company in the world to start cruises in Asia back in 2006. Currently four ships out of the 14 total of the Costa fleet are based in Asia year round. The Costa Fortuna will be homeported at Singapore from mid November 2018 to March 2019.

“We are thrilled to strengthen the opportunity to further develop such an exotic destination like Singapore, where Costa has a longstanding presence and which offer a big potential for the cruise holiday market thanks also to the presence of the international Changi Airport,” said Neil Palomba, President of Costa Cruises.