Why destinations matter – CLIA


Last month, the popular online review site, Cruise Critic released their annual list of Cruisers’ Choice Destination Awards. The list of top destinations to cruise was compiled from thousands of ratings and reviews posted by consumers over the year.

In Asia, Singapore, Ha Long Bay (Vietnam), Nagasaki (Japan), Taipei/Keelung (Taiwan) and Hong Kong topped the list in that order.

Why are destinations important when selling a cruise?

Destinations are a huge selling point for cruise holidays. Cruising offers the chance to get a sense of the places, cultures and pleasures of the various cruise regions of Asia, Mediterranean, Caribbean, Alaska etc. It also offers the opportunity to visit some of the most inaccessible places on the planet like Borneo or Antarctica where travel under any other means is difficult.

“Our data regularly shows that whether you’re a first-time cruiser or you’ve sailed dozens of times, destination is a top consideration when shopping for a cruise,” explains Colleen McDaniel, Senior Executive Editor of Cruise Critic.

In fact, first timers are attracted to cruise destinations because they are unaware of the value in a cruise holiday.

Therefore, it is essential for travel agents to understand the itineraries and destinations well to entice your customers on a cruise holiday. Travel agents can access useful information on the various homeports and port-of-calls destinations as part of CLIA’s elective modules. The multiple destination modules provide extensive coverage on the experiences and facilities of cruise ports and destinations globally.

Cruise Lines International Association (CLIA)’s membership offers a globally recognised online training and accreditation programme – specially designed for travel agents – with modules dedicated to cruising related topics, river cruising and key destinations. Visit www.cliaasia.org to join.