Vietnam will play host to next year’s Mekong Tourism Forum, with Danang selected as the host city.
The three-day event will be held next year from 16-19 June.
The conference has been running annually over the last four years. This will be Vietnam’s first time hosting the event.
Danang is popular in Vietnam for its selection of beaches, which stretch along a 30 kilometre coastline.
More recently, the city has turned into an entertainment destination, with new gambling facilities, amusements parks and a French-style medieval castle at Ba Na Hills Mountain Resort.
Vietnam’s government is hoping the event will help showcase Danang’s tourism potential, particularly after almost 14 years of infrastructure development.
“Danang’s strategic importance is growing as we are at the Eastern end of the East-West Corridor of the Greater Mekong sub-region, which links Myanmar to us via Thailand and Laos,” Danang Centre for Tourism Promotion vice director Nguyen Thi Hoai An said.
Last year, the city welcomed a total of 3.12 million visitors. Chinese, Korean, Japanese and Thais represented the majority of inbound visitors.
“We are confident to reach the four-million travellers in 2015 and the eight million by 2020,” Mr Nguyen Thi Hoai An said.
The Mekong Tourism Forum 2015 will be held in Danang from 16 June. Further details will be revealed closer to the date.