Genting announces new premium cruise brand for Asia

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Global cruise, gaming and hospitality conglomerate, Genting Hong Kong, will launch a premium cruise brand, Dream Cruises offering butler service to well-heeled Asian cruisers.

Genting will invest US$1 billion in the brand, with the first Dream Cruises ship to be launched in November next year.

The new brand will sit between the mass market, resort Star Cruises and super-luxury Crystal Cruises which Genting recently acquired for $US550 million.

The new premium ship will introduce the exclusive Genting Club, a boutique hotel within a hotel with 142 suites offering European butler service. Club guests will also enjoy exclusive privileges, including priority access and invitations to special events.

The new ship will have 1700 staterooms, 35 restaurants and bars with entertainment attractions such as the Zodiac Theatre, bowling alley and Zouk nightclub. There will be also be an Aeris Spa Café for passengers looking for a body or facial massage while men will have a Gentlemen’s Barber.

“Dream Cruises will be Asia’s premium cruise ship. The ship will be bigger than SuperStar Virgo and the price point will be higher as well. We will finalise the price point in January next year,’’ Tan Sri Lim Kok Thay, chairman and chief executive of Genting HK said.

As a new brand, Dream Cruises will target wealthy, Chinese and Asian cruisers who are willing to pay higher prices for a more exclusive cruise in the region.

“The major target market for Dream Cruises will be Asia. 40-50 per cent would be domestic clientele and the rest would be international comprising Indian, European, American markets among others,’’ Michael Goh, Genting’s senior vice president said.

The itineraries of Dream Cruises will include a two night cruise on the Pearl River Delta, a five night cruise of Vietnam and Sanya and a seven night cruise which starts in Guangzhou’s Nansha Cruise Terminal in southern China.

Star Cruises’ flagship SuperStar Virgo will homeport in Guangzhou from 3 January next year.