The last time we met Edie Rodriguez, CEO of the rapidly expanding luxury brand Crystal Cruises, she began her address with these words: “Want to know who the Crystal cruiser is? It’s me!”
Well now, it won’t be. Ms Rodriguez, a larger than life and brilliant brand ambassador, has parted with the line “very amicable”, claiming he has something new that will be announced in the coming weeks.
Ms Rodrigues oversaw Crystal from a two-ship luxury brand to new vessels on river, an airliner and new routes including adventure and expedition.
Her catch-cry “all things crystal” was designed to build a real brand.
“When I got there, it was not in a growth mode. We got new owners, we launched a new river line, new yacht expedition and charter airline,” Rodriguez is reported to have said.
The cruise line was acquired by Genting Hong Kong in 2013, when she was promoted to her roll. But the fast-growing Genting cruise brands includes Star Cruises and Genting Dream. The ambition Tan Sri Lim Kok Thay is an ambitious and demanding boss.
“We thank Edie for her service to the company, appreciate all of her hard work, and wish her the very best in future endeavors,” he said in a statement.
Tom Wolber, a former operations head from Disney Cruises, will succeed her. Wolber has worked fro the line for 30 years, overseeing its substantial growth.
Crystal takes delivery of four river ships in by 2018 and the first of its Endeavor-class expedition yachts in 2019.