Cruise&Travel Asia is pleased to offer the travel industry an exclusive – the delivery of brochures and visitor guides via SMS, straight into the hands of travellers.
The drastic shift of digital behavior over recent years has seen a huge increase in mobile content and media consumption, with eMarketer predicting that this year, 73% of Americans who research their travel options digitally will do so using a mobile device. In Asia, the figure is even higher at 80%.
Created specifically with the marketing challenges of travel and tourism operators in mind, our system pulls together the most in demand native mobile features such as two-way SMS, tap-to-call, tap-for-directions, and easy print-to-digital-ad conversion.
“With an unprecedented open rate of 99%, SMS content delivery is undoubtedly driving the mobile marketing revolution for the travel and tourism industry,” says Cruise&Travel publisher Peter Lynch.
“All travelers need to do is text a keyword that we advertise on a billboard, on the train, in a visitor information centre, or in the airport arrival zone, and they will be immediately delivered the latest HTML5 version of their brochure or guide to their phone.”
Two-way SMS and sponsored SMS opportunities are also opening the door for travel operators to generate new streams of revenue by offering advertiser incentives that many other operators have been slow to embrace.
To receive a sample guide on your mobile, SMS the keyword DUESOUTH to +61475 111 222
Or contact us at Cruise&Travel: +612 9231 3518 and ask for Leisa