Quantum of the Seas adapts to the Chinese market


Ahead of Quantum of the Seas’ first voyage from China in June, President and CEO of Royal Caribbean International Michael Bayley has spoken about the changes that have been made to the ship to accommodate Chinese passengers.

Bayley makes it clear that the ship will still be offering a Royal Caribbean International branded experience to its passengers. Younger guests want to utilise and engage with the same experiences as an American audience, so the core elements of the ship remain the same.

Menus have changed to incorporate more Chinese options. The breakfast buffet will still serve a classic American breakfast but will also offer dumplings and congee, predominantly for the older passengers who tend to gravitate towards traditional choices. Johnny Rockets burger bar will become a noodle house and the low calorie menu at Devin Alexander’s Devinely Decadence restaurant will also be adapted.

Part of the Music Hall has been converted into a retail and gaming area, which will appeal to Chinese passengers. Mr Bayley highlights the issue of the spa, which is not as popular in the Chinese market as it is in the US. A spa in China is a different experience than in the west and sits at a different price point, and he acknowledges that Royal Caribbean is yet to come up with an appropriate compromise.

Mr Bayley talked to Travel Weekly. See their video here here