Royal Caribbean Cruises Ltd announces new booking system


Singapore and Malaysia have been chosen to pioneer Royal Caribbean Cruises new reservation system ESPRESSO – which is designed to help travel agents increase sales
The system is an industry first, allowing agents to book holidays for clients on the go using their tablet devices.
The system has reduced the booking stages from seven to five. The entire inventory of the cruise ship is centralised so agents can compare options according to their clients’ needs.
Travel agents are able, for instance, to select up to four stateroom categories, and they can use new interactive deck plans, which highlight the best available staterooms and filter specific criteria, such as connecting, closest-to or accessible staterooms.
The system also allows agents to select one or multiple staterooms by simply click on them to view their photos, layouts and other details.
ESPRESSO provides side-by-side comparison views of selected itineraries to help travel agents identify the best possible cruise for their clients.
Once submitted, the search engine finds the best available prices and applicable promotional offers so travel agents get holiday options.
The system also identifies past guests and can even display their past accommodation preferences and recent promotions which have been sent to them.
ESPRESSO is being rolled our worldwide  – but in Asia, China, Singapore and Malaysia have been singled out as the three nations to kick-start the program.
A spokesperson from RCCL said training has already started in Singapore and the feedback had been extremely positive.
“For Southeast Asia, the training for agents will be conducted by Royal Caribbean staff via face-to-face training sessions or teleconference. For larger markets, the training schedule may be based on the level of production and usage frequency of the agents.
“The new system is very user friendly and we are pleased to observe that so far, some of our agents have already taken the initiative to go into the system to try it out and familiarise their own.”
Vicki Freed, senior vice president of Sales, Trade Support and Service for Royal Caribbean International said, “We are very happy to bring the new ESPRESSO reservation system to our travel agent partners. ESPRESSO puts the industry’s best reservation system at travel agents’ fingertips and provides them the freedom to engage their clients wherever they are.”
Agents can try out the system for themselves on