Royal shuffles the pack: Treacy back to US as China sales head takes over Singapore


In a major reshuffle of regional posts after ten years of success Royal Caribbean has announced changes to the boss of its Singapore and Sydney operations.

Popular Sean Treacy, the managing director of Singapore and South East Asia of Royal Caribbean Lines for the past three years, will relocate to Miami to become Associate Vice President Strategic Planning for International.

Mr Treacy will be replaced by Angie Stephen, who is currently Associate Vice President, Market Development China, based in Shanghai.

Ms Stephen previously held various sales, marketing and business development roles at Royal Caribbean’s headquarters in Fort Lauderdale in Miami. She has been with the company for almost 20 years.

Mr Treacy who will leave for Miami in August, oversaw record sales with RCI’s Mariner of the Seas, Voyager of the Seas and Ovation of the Seas.

He said the next big wave will kick off in April with the launch of Symphony of the Seas, the world’s largest cruise ship.

“We are pleased to see that bookings for Symphony are double to that of Harmony (of the Seas) out of the Singapore market,’’ said Mr Treacy in Singapore at a recent Chinese New Year celebrations dinner.

He also said there is a growing demand from cruisers out of Singapore to sail in Europe and Alaska.

Meanwhile, Royal Caribbean has also announced that Adam Armstrong, Associate Vice President and Managing Director in Australia & New Zealand has resigned and will leave the company in August.

Mr Armstrong has been with the company since 2009. He was made managing director in 2016 and under his leadership, there has been significant growth for the RCL’s three cruise lines – Royal Caribbean, Celebrity and Azamara – over the last three cruise seasons.

He will be replaced by Susan Bonner, currently Vice President of Revenue Management and Onboard Revenue for Celebrity Cruises based in Miami. Ms Bonner has been with the company for over 10 years.

“From just one ship in 2009 to six of the country’s largest and most modern cruise ships in 2018, including the game-changing Ovation of the Seas, Adam has been a significant figure in shaping both the company and the modern Australasian cruise industry,’’ said Gavin Smith, Senior Vice President International.