Seatrade Asia Pacific to host agent training for cruise


Seatrade Cruise Asia Pacific will be held in the Baoshan District in Shanghai in China.

This will be the second edition of the conference which will bring together top executives from major cruise line brands as well as government officials.

Heads like Thatcher Brown from Dream Cruises, Lorenzo Diamantini from MSC Cruises, Bruce Krumrine from Holland America and Dr Zinan Liu from Royal Caribbean International in China will be discussing the growth of cruising in Asia.

There will also be agent training sessions held by CLIA’s Peter Kollar who is renowned in the industry for his informational sessions.

The first day starts with the welcome addresses and keynote speeches which then moves to a focus on cruise in Korea as well as the wider Asian market.

Following that will be three hours of travel agent training where Mr Kollar will be speaking about the best methods to entice the new-to-cruise market, as well as converting your current clients into regular cruisers.

Later on in the day, other industry experts like Ted Blamey, who will point out some of the best new ports in Asia, will also be part of a panel of officials from luxury line Ponant, Azamara Club Cruises as well as Celebrity Cruises and Royal Caribbean.

On the second day, officials and executives will be talking about how to supply cruise ships in Asia as well as growing the Asian source market.

Also on show will be the development of the shipbuilding and repair sector where China’s Shanghai Waigaoqiao Shipbuilding is aiming for the delivery of its first mega cruise ship by 2022. The joint venture involves China State Shipbuilding Copr, China Investment Corp as well as Carnival Corp as well as Italian shipbuilder Fincantieri.

Andrew Williams, the Group Director of Aviation and Maritime of UBM, the parent company of Seatrade said, “The 2016 event surpassed our expectations with the volume of attendees eager to hear about cruise development in the Asia Pacific. This year’s event has evolved into a matured conference programme that celebrates the achievements to date within the industry but also acts as a timely reminder to ensure that the infrastructure; inter-regional collaborations and sustainable growth plans are in place to support the vast, and exciting, plans the region has to offer for this industry.”

The event will be held by Seatrade in conjunction with the Shanghai Baoshan Municipal People’s Government, the Shanghai International Cruise Business Institute and the Shanghai Wusongkou International Cruise Terminal Development.