Sell your clients a cruise for their meeting and events


Do you know that MICE events can be organised easily and successfully on cruise ships? With the increasing allure of cruise holidays, not only will the MICE event be attractive to the participants, but it can also take a huge load off the organisers.

If you are not sure how to start pitching for MICE events on cruise ships, here are some tips extracted from CLIA’s online training modules:

1. Value-for-money with more bang for your buck

MICE events onboard cruise ships average out to be cheaper per passenger. The lower per pax cost is factoring the fact that meals, meeting spaces, recreational activities and even evening entertainment are all inclusive with the cruise fare. It also means less out-of-pocket expenses for the attendees.

2. Allows for stronger bonding amongst participants

MICE events onboard allow for stronger relationship building and greater meeting attendance as there are fewer outside distractions in a self-contained environment. Attendees will thus be able to focus more on the programme agenda and achieve greater bonding.

3. Included activities and entertainment for accompanying family members

With a variety of onboard entertainment and activities, there is something for accompanying spouses and children in the group – making it less trouble for organisers and more attractive to the attendees.

On top of the above points, you can be assured that everyone will have a good time onboard a cruise holiday!

Cruise Lines International Association (CLIA)’s membership offers a globally recognised online training and accreditation programme – specially designed for travel agents – with modules dedicated to cruising related topics, river cruising and key destinations. Visit to join.