Royal Caribbean Cruises has taken a majority stake in one of the industry’s most enduring luxury brands, with a $1 billion controlling interest in Silversea.
The move comes as Silversea offers some amazing deals on its Asian cruises – including 200 free shore excursions.
The savings programme includes: economy round-trip flights or business-class upgrades; one-night pre- and post-cruise hotel stays; transfers between airport, hotel and ship; and at least one free shore excursion in every port.
And a 10% discount on voyages departing from November 2018 and onwards, if booked and paid in full by 30 June 2018.
The shore experiences feature trips from Vietnam’s Ha Long Bay and Thailand’s Koh Samui to the temples of Myanmar.
There are also a tour of the Ancient City Park by tram in Bangkok; Kayaking in the Mangrove Forest in Ho Chi Minh City; a Tai Chi, Tea and Dim Sum outing in Hong Kong; and the exploration of Muara in Brunei and Kota Kinabalu in Malaysia among others.
The offers involve the Silver Muse and Silver Shadow to some of the Far East’s most popular tourist destinations.
The Silversea deal with Royal Caribbean means it can take advantage of its recently expanded luxury and expedition fleet – allowing Royal Caribbean a much bigger footprint in areas competitors have also put in heavy investment.
Norwegian Cruise Lines, for instance, has expanded and refurbished Regent and Oceania fleets, while Carnival has made additions to Seabourn and Cunard. PONANT is also expanding its small luxury fleet.
“Silversea is a crown jewel, and the acknowledged leader in luxury and expedition cruising, two key markets that are poised for growth,” said Richard D. Fain, Chairman and CEO of Royal Caribbean Cruises Ltd.
“Uniting our two companies presents an extraordinary opportunity to expand vacation options for guests and create revenue in strategic growth areas.”
Manfredi Lefebvre of Silverseas will remain Executive Chairman of the line, continuing to lead its strategy long term.”
“This partnership will bolster the growth of this exceptional brand founded by my father,” said Lefebvre.
“I have always been kindred spirits with Richard and we share a vision of (more) offering excellence and leadership to our guests. This new partnership gives Silversea the opportunity to accelerate the growth of the most successful luxury and expedition cruising brand in the world.”
Silversea was founded in 1994 by the Lefebvre family of Monaco. It has five luxury ships, with another on order for 2020, and four expedition vessels.
The deal is the first $1 billion acquisition in the cruise industry since the $3.025 billion consolidation of Prestige Cruise Holdings into Norwegian Cruise Line in 2014.