Singapore Airlines and STB launch new campaign aimed at Australian market


Singapore Airlines and the Singapore Tourism Board has launched a new campaign to promote the “Singapore Stopover Holiday” package.

The campaign, which is aimed at the Australian travel market, is to encourage travellers to visit Singapore as they are transiting to further destinations via cruise or air.

An interactive website has been created to increase awareness of the package as well as to encourage Australians to visit Singapore as a tourist destination.

The package includes airport transfers, accommodation as well as access to over 20 Singapore attractions including the Singapore Zoo and Gardens by the Bay.

The senior manager for marketing and alliances at Singapore Airlines in Australia, Dale Woodhouse said, “We are confident it will result in a significant increase in consumer awareness of our Singapore Stopover Holiday program.”

SIA and STB have worked together to promote Singapore as a tourist destination – recently, both parties partnered up with Changi Airport Group to invest SG$33.8 million to promote Singapore as stopover for global passengers.

It’s the highest investment ever made to promote Singapore and it is to promote inbound travel, and augments the previous approach of only targeting travellers from specific long-haul markets such as the USA and Europe.