Singapore set a new milestone for the region last month, as the first Asian country to be named ‘Destination of the Year’ at the Seatrade Insider Cruise Awards.
Singapore beat other popular cruise destinations, including Mediterranean favourites French Atlantic Ports and Cruise New Hamburg.
Seatrade Insider editor Mary Bond said Singapore was elected for its work in promoting cruise nationally and around Asia.
For example, Singapore facilitated a trade visit to Southeast Asia last year to educate cruise lines and shore excursion planners on Singapore, Indonesia, Malaysia and Thailand offerings.
Singapore Tourism Board (STB) has also worked with industry on increasing consumer awareness of cruising, which includes new print, radio and television advertisements around Asia.
“The judges commended the STB’s cruise promotion efforts, both within industry circles and in consumer marketing to raise awareness of Southeast Asia cruising,” Ms Bond said.
STB assistant chief executive Neeta Lechmandas said the award recognises Singapore and Southeast Asia’s collaborative efforts to promote the region as “an attractive cruising destination”.
“We are still in the early stages of Asia’s journey of growth as a cruising region, and we hope that this award can motivate everyone to continue working towards our goal in making Southeast Asia one of the world’s foremost cruise destinations,” Ms Lachmandas said.