Singapore Tourism Board partners with CLIA to provide agents with training


The Singapore Tourism Board and the Cruise Lines International Association have just signed a three-year partnership, which will help boost cruise in Singapore as well as other ASEAN nations.

The two organisations will help agents with training as well as marketing. In the first year, STB and CLIA plan on conducting training in countries like India, Indonesia and Malaysia.

“With the majority of cruise bookings made through travel agents, these training sessions aim to enhance travel agents’ cruise sales skills overall and knowledge of Southeast Asia cruises, in particular,” the organisations said in a statement.

CLIA Asia’s General manager Jiali Wong said:  “STB and CLIA will tap into our complimentary strengths to undertake travel agent training, augment destination marketing efforts, spur regional port development and exchange technical and regulatory best practices.”

Read Jiali Wong’s CLIA column: “Optimism for cruising is running high”