The hottest trend in the cruise industry – River cruises


River cruises are currently one of the hottest trends in the cruise industry.

River Cruises are ideal for customers looking for:

  • New or different experiences
  • Smaller ships
  • A relaxed way to see many destinations
  • Destination immersion

They are also a great way to introduce “new to cruise” travellers to cruising.

For agents unfamiliar with river cruises, here’s a table of the different river cruise destinations and their growth according to travel agents in America.

River cruises by destination

Source: CLIA’s Travel Agent Cruise Industry Outlook Report

Europe remains a popular option with the widest choice of river cruise operators and itineraries. At the same time, Asia is rising in popularity with a bevvy of new ships, itineraries and operators launching in the region in recent years. In Asia, mesmerising experiences can be found in river holidays such as down the Mekong River through Cambodia and Vietnam and on the Irrawaddy River through Myanmar.

What are you waiting for? Promote river cruise holidays to your customers today.

CLIA offers elective modules dedicated to river cruising. Join CLIA if you are keen to learn more.

Cruise Lines International Association (CLIA)’s membership offers a globally recognised online training and accreditation programme – specially designed for travel agents – with modules dedicated to cruising related topics, river cruising and key destinations. Visit to join. Follow us on Facebook or Twitter for the latest cruise news.