Travel agents in Asia are being encouraged to get their clients to enter a contest to win a 7-day cruise to Alaska including return economy flights for two guests on Princess Cruises.
The competition to win an Alaskan cruise for two in a suite stateroom will include return flights from Asia to Seattle where they will board the Princess ship and ends on 20 March.
To enter, clients take a fun quiz to find out what their cruise style is. The quiz can be entered here: http://www.exploretheworldwithprincesscruises.com.
The competition is tied up with the launch of Princess’ first international advertising campaign aimed specifically at the Asian market. It showcases the line’s popular worldwide cruise destinations told through the eyes of a little girl travelling with a multi-generational family on board a Princess ship.
The 2 ½ minute short film which has been translated into Chinese, Japanese, Korean and Indonesian, also encourages visitors to participate in a short quiz to learn about their “travel personality” and view the itineraries for their recommended cruise destinations.
“This campaign speaks to the heart of Asian families as they love to go on holiday together, presenting the multi-generational travel that is on the rise in Asia,” said Farriek Tawfik, director Southeast Asia, Princess Cruises.
“Cruising is perfect for families as it is convenient, saves time and cruising ensures that everyone has the perfect activities to enjoy onboard and onshore, thereby also increasing bonding time amongst family members” he added.
The commercial called Princessa focuses on the family’s granddaughter and interaction with her grandfather as they travel from Australia, Europe to Alaska. They ultimately fall in love with the world onboard a Princess ship through the immersive activities from Discovery and Animal Planet.
“Princessa marks the first campaign created uniquely for our international and emerging markets, highlighting our global fly-and-cruise destinations. Princess Cruises is a global destination leader and through this touching multi-generational story, we see destinations come to life through the eyes of a little girl,” said Ryan Barton, international marketing director, Princess Cruises.
Princess, the leading cruise line in Alaska, celebrates 50 years sailing to the Great Land with a new entertainment line-up, shore excursions and culinary offerings on board.
The Princessa film can be viewed at www.ExploreTheWorldWithPrincessCruises.com